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To succeed online, a website needs to make popularity its number one goal. It needs to be popular with customers, popular with Google and Search Engines and more popular than it's competitors.
Popularity starts with good design; A pretty interface that reflects the high quality of your company’s brand and an intuitive user-experience that makes visitors want to come back for more.
Behind the scenes, sites needs to be designed as standards-based so they can easily be indexed and found by search engines. And perhaps even more important, sites need to have one clear goal: convert site visitors into loyal customers. That’s not good design. That’s good business.
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